Proposition Development

Who are your competitors and what can you learn from them?

No proposition development is complete without an honest assessment of what your competitors are up to. Look at each competitor web site objectively and put yourself in the minds of your customers. do you like the look of the web site? Can you use it? Does it address each customer group separately, focus on one segment, or try to be all things at once? Is it easy to get information and do business? Before you become too obsessed with the SEO aspects, it is good to take some time out and get ideas from those who are already suceeding online.

Where and How will you win?

The internet become more competitive everyday, but it is still a relatively immature medium thta is evolving quickly. If you think it's hard to be on top at the moment, just wait until five years from now! Winning today is more and more identifying a great niche and then ruthlessly pursuing a dominance in that niche.

If you think about things from a business perspectives first, your SEO effort will be all the more effective.


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