Proposition Development

Who are your competitors and what can you learn from them?

No proposition development is complete without an honest assessment of what your competitors are up to. Look at each competitor web site objectively and put yourself in the minds of your customers. do you like the look of the web site? Can you use it? Does it address each customer group separately, focus on one segment, or try to be all things at once? Is it easy to get information and do business? Before you become too obsessed with the SEO aspects, it is good to take some time out and get ideas from those who are already suceeding online.

Where and How will you win?

The internet become more competitive everyday, but it is still a relatively immature medium thta is evolving quickly. If you think it's hard to be on top at the moment, just wait until five years from now! Winning today is more and more identifying a great niche and then ruthlessly pursuing a dominance in that niche.

If you think about things from a business perspectives first, your SEO effort will be all the more effective.


Kelvin Too
Fujitel Sales & Services
Online Wholesales CECT Phone

Proposition Development

What Are You Selling - Continue....

Users can be grouped into 4 categories:

1. Suspects - are those people have a postive needs on your products.
2. Prospects - Are those suspects expressed an active interest in what you are offering.
3. Lead - Is a prospect who meets the criteria of someone who is "ready to buy".
4. Sale - A sale is closed when the lead become your customer and buys from you.

The goals in the list above really mark the progress of a user from one area of the funnel to another. Any searcher who finds and visits your site is a suspect. When they download a brochure they become a prospect. When they book a sales consultation they become a lead. When they purchase a product they become a sale.

Who Are Your Customer and What Do They Want?

Segmenting your audience is a key part of any marketing or PR strategy and, SEO is essentially a marketing and PR activity.
Key questions at this stage:

1. Are your customers local, national or international? How might this change in the future? Is language a barrier to them doing business with you?
2. Are you customers busines-to-business (B2B), business-to-consumer (B2C), or Both?
3. Do your customers vary by demographic?
4. Do your customers buy predominantly on price or on quality? Do you want to target upmarket users or appeal to the value end of the market?
5. Is time factor for your customers? Do they need to buy quickly?
6. What is the potential for upselling customers into different product ranges?
7. What is the prospect of repeat business? How many of your customers are likely to form a long term relationship with the business?


KelvinToo

Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Phone

SEO TIPS & HINTS

Proposition Development

Many companies start their online business presence without a clear direction.
Very few take a long, hard look at what their online competitors are doing first or think what part of their business works best online, and hardly any revisit their entire business model to consider how it might change to take advantage of what the internet offers.

For these reasons and more, before we turn to search phrases and optimization techniques, this guide considers those fundamental questions of what, who and where.

What are you selling?

The first and foremost question is whether you are selling a product, service and then the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local and personal.

The best place to start is with what i call goal definition.

A goal in a context defines a successful outcome from someone visiting your website and is expressed using a verb and a noun. Examples:

• Download a brochure
• Sign up for newsletter
• Subscribe to a mailing list
• Request a product sample
• Book a sales consultation
• Purchase a product
• Book a service

Kelvin Too
Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Mobile Phone

SEO Tips & Hints - Contents

Contents

PART 1: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape
Chapter 2: Search Engine Friendly Web Site Makeover
Chapter 3: Plan your Search Engine Strategy
Chapter 4: Tips to Make your Site Search Engine Friendly

Part 2: Build Website that are Search Engine Friendly

Chapter 5: Phrases that Pay
Chapter 6: Creating Pages that Search Engine Love
Chapter 7: Avoiding Things that Search Engine Hate

Part 3: Landing the Links

Chapter 8: Adding your Site to Directories & Search Engine
Chapter 9: Finding Site to Link to your Pages
Chapter 10: Web 2.0 Marketing
Chapter 11: Conclusion on Search Engine ओप्तिमिज़शन

Tips & Hints for SEO

Hi all,

My name is kelvin too from Fujitel Sales and Services

I would like to share with all of you on the SEO tips and hints I learned from the books and Internet.

Here I am going to break down the information into different parts and each parts have it's own sub category.

In order to give a detail step by step process on how to optimize your website using SEO techniques i learned.

I will publish the SEO tips into this blog twice a week.

So every month, i will publish 8 articles for your reference until I finish it.

Feel free to give any comments and advice if you have any additional ideas from the topic given in my next blog.

Thanks....