How Google finds sites and pages
All major search engines use spider programs to scour the web, collect the documents, give each a unique reference, scan their text and hand them off to an indexing program. Where the scan picks up hyperlinks to other documents, those documents are then fetched in their turn. Google's spider is called Googlebot and you can see it hitting your site if you look at your web logs.
How Google first finds your site
There are essentially four ways in which Googlebot finds your new site. The first and most obvious way is for you to submit your URL to Google for crawling, via the Add URL. The 2nd way is when Google finds a link to your site from another site that it has already indexed and subsequently send its spider to follow the link. The 3rd way is when you sign up for Google Webmaster Tools, verify your site and submit a sitemap. The 4th way is when you redirect an already indexed web page to the new page.
Kelvin Too
Fujitel Sales & Services
Wednesday, June 10, 2009
Friday, May 8, 2009
Simple Rules for Keyword Selection
Keywords: pick the right ones and you are well on your way to bringing targeted qualified visitors to your site. Pick the wrong words and you've just sabotaged your entire optimization campaign.
Keyword Selection Is Fundamental
Keyword selection is the first step in search engine optimization. It's also where most people go wrong. If you pick a keyword that is not used by the people hunting for your product, you won't get traffic. You must pick popular keywords to be found.
Get Objective Feedback On Popularity
How do you tell a popular keyword from one that you "think" might be popular? To get objective popularity information you need feedback from the search engines as to how often your candidate keywords are used as queries. Using real world data instead of someone's guess is a vital component of keyword selection. The Keyword Popularity Tool included in Search Engine Power Pack provides the quantitative feedback you need so you know accurately how often your candidate keyword is used as a search query.
There is a fine line between keywords that are popular and keywords that are too popular and too general to be useful. For example, if I enter the keyword, "snake" into the query box and hit enter, I am told that snake received 137,516 queries in a recent month at major search engines. (An added bonus to the Keyword Popularity Tool is the list of related keywords it provides. Many times you can find phrases on that list you may have completely overlooked in your keyword brainstorming session that would be perfect keywords for your site.)
How do you determine if something is too popular or not popular enough? Much of it depends on the competitive nature of the keyword and the usefulness of the results. If someone entered "snake" into a search engine, they would probably find the results too general. They would then enter a new search term that narrowed the scope of their search.
Statistics show that most searchers end up using multiple words in their search. So narrowing the keywords to "snake bite treatment" or "coral snake" filters out the general information about snakes and homes in on specifically what the searcher is seeking. Similarly, you should target candidate phrases so that they reflect the nature of your site.
Don't Pick Single Word Phrases
If you optimize for a keyword phrase consisting of 2-3 words, you increase your chances that your site will be found. Yes, the keyword popularity will be less than for a single word, but the phrase will be more focused and your traffic will be more relevant.
Here's an example. There was one client who was convinced he had to have the words "swimming pool" as his main keywords because his company installed pools. Now even though the phrase "swimming pool" is 2 words, it is still too general and someone using that term in a search engine is going to get very general non-relevant results - everything from swimming pool supplies to hot tub spas.
The searcher hunting for specific information for swimming pools may initially search on the general term and then refine their search when they see the non-relevant results. The key is: put yourself into the mind of a customer. People wanting to install an outdoor swimming pool don't buy from a company across the country; they buy from a local pool company.
In this case adding the town name to the keyword phrase "swimming pool" and optimizing for the longer keyword phrase allowed this client to get a top ranking in that keyword phrase and traffic that converted into sales. The longer keyword phrase was less popular than "swimming pool", but popular enough and more focused so that it brought qualified motivated buyers to the site. Everyone was happy: the client got more relevant traffic for his business and the customers were better able to find a local swimming pool maker.
Make It Relevant
Another rule to keep in mind when selecting keywords is to make sure they are relevant for your site. Don't just pick something off the Lycos Top Fifty list to try to drive traffic to your site. Optimizing for "Britney Spears" only makes sense if your site actually is about Britney Spears. The search engines learned that scam ages ago and will at best, ignore them, or worst, penalize you. There's no reason to spam if you optimize your page correctly.
Divide And Conquer
Don't try to optimize your home page for every one of your keywords. Focus your pages so 2-3 keywords are relevant per page. Spread out the related keywords on other pages in your site. This will create additional entry pages for visitors to enter your site on.
Select 10 pages on your site and target 2-3 phrases per page as appropriate. Since each page is targeted at specific phrases, they will score higher than a "one size fits all" solution.
Keywords Placement Counts
Once you identify your keywords, it's time to put them to work. Search engines read the HTML code on your Web page and score the page based on established criteria. If the search engine finds keywords in specific locations throughout the document, it will assume that your page is very relevant to that keyword. Page Primer, the optimization tool included in Search Engine Power Pack, checks your page for you and tells you where to place your keywords. (Read our story on the steps involved in page optimization for more information.)
After you strategically place your keywords on your page, be sure to proof-read your page - and read it out loud. Make sure the text on your page sounds natural, not artificially stuffed with keywords. Remember, you have to please human visitors to your site as well as search engines.
KelvinToo
Fujitel Sales & Services
Keyword Selection Is Fundamental
Keyword selection is the first step in search engine optimization. It's also where most people go wrong. If you pick a keyword that is not used by the people hunting for your product, you won't get traffic. You must pick popular keywords to be found.
Get Objective Feedback On Popularity
How do you tell a popular keyword from one that you "think" might be popular? To get objective popularity information you need feedback from the search engines as to how often your candidate keywords are used as queries. Using real world data instead of someone's guess is a vital component of keyword selection. The Keyword Popularity Tool included in Search Engine Power Pack provides the quantitative feedback you need so you know accurately how often your candidate keyword is used as a search query.
There is a fine line between keywords that are popular and keywords that are too popular and too general to be useful. For example, if I enter the keyword, "snake" into the query box and hit enter, I am told that snake received 137,516 queries in a recent month at major search engines. (An added bonus to the Keyword Popularity Tool is the list of related keywords it provides. Many times you can find phrases on that list you may have completely overlooked in your keyword brainstorming session that would be perfect keywords for your site.)
How do you determine if something is too popular or not popular enough? Much of it depends on the competitive nature of the keyword and the usefulness of the results. If someone entered "snake" into a search engine, they would probably find the results too general. They would then enter a new search term that narrowed the scope of their search.
Statistics show that most searchers end up using multiple words in their search. So narrowing the keywords to "snake bite treatment" or "coral snake" filters out the general information about snakes and homes in on specifically what the searcher is seeking. Similarly, you should target candidate phrases so that they reflect the nature of your site.
Don't Pick Single Word Phrases
If you optimize for a keyword phrase consisting of 2-3 words, you increase your chances that your site will be found. Yes, the keyword popularity will be less than for a single word, but the phrase will be more focused and your traffic will be more relevant.
Here's an example. There was one client who was convinced he had to have the words "swimming pool" as his main keywords because his company installed pools. Now even though the phrase "swimming pool" is 2 words, it is still too general and someone using that term in a search engine is going to get very general non-relevant results - everything from swimming pool supplies to hot tub spas.
The searcher hunting for specific information for swimming pools may initially search on the general term and then refine their search when they see the non-relevant results. The key is: put yourself into the mind of a customer. People wanting to install an outdoor swimming pool don't buy from a company across the country; they buy from a local pool company.
In this case adding the town name to the keyword phrase "swimming pool" and optimizing for the longer keyword phrase allowed this client to get a top ranking in that keyword phrase and traffic that converted into sales. The longer keyword phrase was less popular than "swimming pool", but popular enough and more focused so that it brought qualified motivated buyers to the site. Everyone was happy: the client got more relevant traffic for his business and the customers were better able to find a local swimming pool maker.
Make It Relevant
Another rule to keep in mind when selecting keywords is to make sure they are relevant for your site. Don't just pick something off the Lycos Top Fifty list to try to drive traffic to your site. Optimizing for "Britney Spears" only makes sense if your site actually is about Britney Spears. The search engines learned that scam ages ago and will at best, ignore them, or worst, penalize you. There's no reason to spam if you optimize your page correctly.
Divide And Conquer
Don't try to optimize your home page for every one of your keywords. Focus your pages so 2-3 keywords are relevant per page. Spread out the related keywords on other pages in your site. This will create additional entry pages for visitors to enter your site on.
Select 10 pages on your site and target 2-3 phrases per page as appropriate. Since each page is targeted at specific phrases, they will score higher than a "one size fits all" solution.
Keywords Placement Counts
Once you identify your keywords, it's time to put them to work. Search engines read the HTML code on your Web page and score the page based on established criteria. If the search engine finds keywords in specific locations throughout the document, it will assume that your page is very relevant to that keyword. Page Primer, the optimization tool included in Search Engine Power Pack, checks your page for you and tells you where to place your keywords. (Read our story on the steps involved in page optimization for more information.)
After you strategically place your keywords on your page, be sure to proof-read your page - and read it out loud. Make sure the text on your page sounds natural, not artificially stuffed with keywords. Remember, you have to please human visitors to your site as well as search engines.
KelvinToo
Fujitel Sales & Services
Thursday, May 7, 2009
केय्वोर्ड टूल्स Discovery
In my early years as Internet marketer, I used couple of paid and free keyword tools to help me in my keyword research. The popularity of these tools in forums, yahoo groups, and SEO related websites convinces me to use them.
I then did a keyword research, bought a domain, write content, and launch a website based on the data reported from these tools.
Few months after launching and easily ranking first in Google in my target keywords, I learned my first big lesson in keyword research. That is— don’t put you faith on these tools. Their data are faulty. They may give you what you’re looking for but not “exactly” what you’re looking for.
Since then, I did a research of how and where these tools getting their data. Why are these tools so popular and vastly promoted?
So how and where these keyword research tools getting their data? Here’s the result of my research.
WordtrackerThis is the most popular paid tools out there. According to them, “Our database is entirely made up of Metacrawler/Dogpile queries for the past 130 days and makes up approximately 0.63% of the search engine market.”
source: http://help.wordtracker.com/index.php?pg=kb.page&id=66
With only less than 1% of search market, search count results can be diluted easily by any sudden search market swing.This tool may still be useful but they use big search engines only for competition research and not on their search volume count.
Keyword EliteClaims they uses Google and I believe so. But since there’s no API or direct access to Google keyword database, they’re just doing it manually in a browser level like every ordinary person does it using Google Adwords Keyword Tool. With billions of keywords out there, importing a substantial data manually from Google is an impossible task.
Here’s a quote from their web site:“The search engines listed below either provide their complete search logs and these are imported in full into our databases, or samples are collected directly at the browser level from our user panel and other sources.”
SeoBook Keyword ToolThey are using Wordtracker data so their reports are the same and using only 0.63% of entire search engine market.
NichebotClaims to use Google as source in their web site but does not exactly tell us how much of their data are from Google. They also use Wordtracker and Keyword
Discovery.
WordzeClaims to use Google, Yahoo, MSN Search, and AOL but like Nichebot they don’t tell us how much of their data from big search engines
Some of them tell you where are they getting their search count data but some of them completely ignore the importance of informing their users or subscribers of the fact about their data. Is there a conspiracy?
A sad fact, due to rapid changes in search engine marketing, there are still tons of books and website promoting the tools without precautionary advice. New to online marketing has to go through trial and error to realize errors in the reports.
Good thing Google Keyword tool now reveals the search count. But please note that the search volume count is the total count from Google website and all it’s search partner.
Kelvin Too
Fujitel Sales & Services
I then did a keyword research, bought a domain, write content, and launch a website based on the data reported from these tools.
Few months after launching and easily ranking first in Google in my target keywords, I learned my first big lesson in keyword research. That is— don’t put you faith on these tools. Their data are faulty. They may give you what you’re looking for but not “exactly” what you’re looking for.
Since then, I did a research of how and where these tools getting their data. Why are these tools so popular and vastly promoted?
So how and where these keyword research tools getting their data? Here’s the result of my research.
WordtrackerThis is the most popular paid tools out there. According to them, “Our database is entirely made up of Metacrawler/Dogpile queries for the past 130 days and makes up approximately 0.63% of the search engine market.”
source: http://help.wordtracker.com/index.php?pg=kb.page&id=66
With only less than 1% of search market, search count results can be diluted easily by any sudden search market swing.This tool may still be useful but they use big search engines only for competition research and not on their search volume count.
Keyword EliteClaims they uses Google and I believe so. But since there’s no API or direct access to Google keyword database, they’re just doing it manually in a browser level like every ordinary person does it using Google Adwords Keyword Tool. With billions of keywords out there, importing a substantial data manually from Google is an impossible task.
Here’s a quote from their web site:“The search engines listed below either provide their complete search logs and these are imported in full into our databases, or samples are collected directly at the browser level from our user panel and other sources.”
SeoBook Keyword ToolThey are using Wordtracker data so their reports are the same and using only 0.63% of entire search engine market.
NichebotClaims to use Google as source in their web site but does not exactly tell us how much of their data are from Google. They also use Wordtracker and Keyword
Discovery.
WordzeClaims to use Google, Yahoo, MSN Search, and AOL but like Nichebot they don’t tell us how much of their data from big search engines
Some of them tell you where are they getting their search count data but some of them completely ignore the importance of informing their users or subscribers of the fact about their data. Is there a conspiracy?
A sad fact, due to rapid changes in search engine marketing, there are still tons of books and website promoting the tools without precautionary advice. New to online marketing has to go through trial and error to realize errors in the reports.
Good thing Google Keyword tool now reveals the search count. But please note that the search volume count is the total count from Google website and all it’s search partner.
Kelvin Too
Fujitel Sales & Services
Wednesday, May 6, 2009
Keyword DIscovery
When a user type a word on the search engine to find what they are looking for। The search terms they typed are called Keywords, and the combinations of keywords are keyphrases.
Keywords are an ingredients for your websites to be listed on the search engines like google, yahoo and msn।Ideally, you should undertake keyword research well before you choose a domain name, structure your site and build your content.
However, this is not always possible, as most web masters only turn to SEO after they have built their site। Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign.
I would recommend 20% of all your SEO effort is focused on this activity alone. If you make poort keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality or both.
Google Analytics keyword stats can also be particularly useful input to the early stages of an SEO campaign। As from Google Analytics, you can discovered which keywords on your site has the highest रंक्स इन Google.
Fujitel Sales & Services
When a user type a word on the search engine to find what they are looking for। The search terms they typed are called Keywords, and the combinations of keywords are keyphrases.
Keywords are an ingredients for your websites to be listed on the search engines like google, yahoo and msn।Ideally, you should undertake keyword research well before you choose a domain name, structure your site and build your content.
However, this is not always possible, as most web masters only turn to SEO after they have built their site। Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign.
I would recommend 20% of all your SEO effort is focused on this activity alone. If you make poort keyword selections, you are likely to waste energy elsewhere in your SEO campaign, pursuing avenues unlikely to yield traffic in sufficient quantity, quality or both.
Google Analytics keyword stats can also be particularly useful input to the early stages of an SEO campaign। As from Google Analytics, you can discovered which keywords on your site has the highest रंक्स इन Google.
Fujitel Sales & Services
Saturday, December 27, 2008
Proposition Development
Who are your competitors and what can you learn from them?
No proposition development is complete without an honest assessment of what your competitors are up to. Look at each competitor web site objectively and put yourself in the minds of your customers. do you like the look of the web site? Can you use it? Does it address each customer group separately, focus on one segment, or try to be all things at once? Is it easy to get information and do business? Before you become too obsessed with the SEO aspects, it is good to take some time out and get ideas from those who are already suceeding online.
Where and How will you win?
The internet become more competitive everyday, but it is still a relatively immature medium thta is evolving quickly. If you think it's hard to be on top at the moment, just wait until five years from now! Winning today is more and more identifying a great niche and then ruthlessly pursuing a dominance in that niche.
If you think about things from a business perspectives first, your SEO effort will be all the more effective.
Kelvin Too
Fujitel Sales & Services
Online Wholesales CECT Phone
No proposition development is complete without an honest assessment of what your competitors are up to. Look at each competitor web site objectively and put yourself in the minds of your customers. do you like the look of the web site? Can you use it? Does it address each customer group separately, focus on one segment, or try to be all things at once? Is it easy to get information and do business? Before you become too obsessed with the SEO aspects, it is good to take some time out and get ideas from those who are already suceeding online.
Where and How will you win?
The internet become more competitive everyday, but it is still a relatively immature medium thta is evolving quickly. If you think it's hard to be on top at the moment, just wait until five years from now! Winning today is more and more identifying a great niche and then ruthlessly pursuing a dominance in that niche.
If you think about things from a business perspectives first, your SEO effort will be all the more effective.
Kelvin Too
Fujitel Sales & Services
Online Wholesales CECT Phone
Tuesday, December 23, 2008
Proposition Development
What Are You Selling - Continue....
Users can be grouped into 4 categories:
1. Suspects - are those people have a postive needs on your products.
2. Prospects - Are those suspects expressed an active interest in what you are offering.
3. Lead - Is a prospect who meets the criteria of someone who is "ready to buy".
4. Sale - A sale is closed when the lead become your customer and buys from you.
The goals in the list above really mark the progress of a user from one area of the funnel to another. Any searcher who finds and visits your site is a suspect. When they download a brochure they become a prospect. When they book a sales consultation they become a lead. When they purchase a product they become a sale.
Who Are Your Customer and What Do They Want?
Segmenting your audience is a key part of any marketing or PR strategy and, SEO is essentially a marketing and PR activity.
Key questions at this stage:
1. Are your customers local, national or international? How might this change in the future? Is language a barrier to them doing business with you?
2. Are you customers busines-to-business (B2B), business-to-consumer (B2C), or Both?
3. Do your customers vary by demographic?
4. Do your customers buy predominantly on price or on quality? Do you want to target upmarket users or appeal to the value end of the market?
5. Is time factor for your customers? Do they need to buy quickly?
6. What is the potential for upselling customers into different product ranges?
7. What is the prospect of repeat business? How many of your customers are likely to form a long term relationship with the business?
KelvinToo
Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Phone
Users can be grouped into 4 categories:
1. Suspects - are those people have a postive needs on your products.
2. Prospects - Are those suspects expressed an active interest in what you are offering.
3. Lead - Is a prospect who meets the criteria of someone who is "ready to buy".
4. Sale - A sale is closed when the lead become your customer and buys from you.
The goals in the list above really mark the progress of a user from one area of the funnel to another. Any searcher who finds and visits your site is a suspect. When they download a brochure they become a prospect. When they book a sales consultation they become a lead. When they purchase a product they become a sale.
Who Are Your Customer and What Do They Want?
Segmenting your audience is a key part of any marketing or PR strategy and, SEO is essentially a marketing and PR activity.
Key questions at this stage:
1. Are your customers local, national or international? How might this change in the future? Is language a barrier to them doing business with you?
2. Are you customers busines-to-business (B2B), business-to-consumer (B2C), or Both?
3. Do your customers vary by demographic?
4. Do your customers buy predominantly on price or on quality? Do you want to target upmarket users or appeal to the value end of the market?
5. Is time factor for your customers? Do they need to buy quickly?
6. What is the potential for upselling customers into different product ranges?
7. What is the prospect of repeat business? How many of your customers are likely to form a long term relationship with the business?
KelvinToo
Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Phone
Friday, December 19, 2008
SEO TIPS & HINTS
Proposition Development
Many companies start their online business presence without a clear direction.
Very few take a long, hard look at what their online competitors are doing first or think what part of their business works best online, and hardly any revisit their entire business model to consider how it might change to take advantage of what the internet offers.
For these reasons and more, before we turn to search phrases and optimization techniques, this guide considers those fundamental questions of what, who and where.
What are you selling?
The first and foremost question is whether you are selling a product, service and then the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local and personal.
The best place to start is with what i call goal definition.
A goal in a context defines a successful outcome from someone visiting your website and is expressed using a verb and a noun. Examples:
Kelvin Too
Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Mobile Phone
Many companies start their online business presence without a clear direction.
Very few take a long, hard look at what their online competitors are doing first or think what part of their business works best online, and hardly any revisit their entire business model to consider how it might change to take advantage of what the internet offers.
For these reasons and more, before we turn to search phrases and optimization techniques, this guide considers those fundamental questions of what, who and where.
What are you selling?
The first and foremost question is whether you are selling a product, service and then the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local and personal.
The best place to start is with what i call goal definition.
A goal in a context defines a successful outcome from someone visiting your website and is expressed using a verb and a noun. Examples:
- Download a brochure
- Sign up for newsletter
- Subscribe to a mailing list
- Request a product sample
- Book a sales consultation
- Purchase a product
- Book a service
Kelvin Too
Fujitel Sales & Services
China TV Phone
Online Wholesales CECT Mobile Phone
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